Eiffel tower

Peek inside: New NoDa Amelie’s has a huge replica of the Eiffel Tower inside

Amélie’s new flagship address. Photo: Webber Symphony/Axios

Amélie’s Villa Heights flagship will soon be replaced by a new location in NoDa.

What is happening: Amelie’s flagship at 2424 North Davidson St. will close April 22 at 10 p.m., and the new location at 136 E. 36th St. will open April 28 at 7 a.m.

Why is this important: For the past two years, the status of relocation has remained in limbo due to the pandemic.

Rollback: In August 2019, Amélie announced plans to move into a “newer, fresher, and better” space, as we reported at the time. The new approximately 7,000 square foot location is in the former Hart Witzen Galler on the corner of Benard and 36th, just over a mile from the original Amelie’s in Villa Heights.

  • But in January 2021, the bakery’s ownership canceled those plans amid losses resulting from the pandemic.
  • Despite the hiccups, progress is being made on the new flagship site.
amelies gift guide

Amélie’s macaroons (archive photo Axios Charlotte)

What to expect: The latter location has a more open floor plan with event space that can be rented, a main seating area in the front, a more intimate work and reading area in the back, and a patio with a keyhole wall of love.

  • Co-owner and artist/designer Brenda Ische says the space will always have its eclectic decor and hidden Easter eggs everywhere.
  • “Even though the building will be cleaner, fresher, newer, brighter…we still don’t want to lose that feeling we brought to NoDa which was comfortable, inviting, cozy (and) warm,” she said. Explain.

Zoom out: The new Amelie’s is located in an evolving neighborhood of Charlotte. New York developer Avery Hall is building a mixed-use project next door that will be anchored by a grocery store.

“We hope that from the light rail (to) here, there will be an exciting new development corridor. We want to be at the center of that (growth),” says Ische.

Chronology: Amelie’s new flagship is expected to open this spring.

Amélie's new flagship

Amelie’s new bakery on 36th Street in NoDa. Photo: Webber Symphony/Axios

Amélie's new flagship

Photo: Webber Symphony/Axios

Amélie's new flagship

Guests will be able to sit under this 24-foot-wide replica of the Eiffel Tower. Photo: Webber Symphony/Axios

Photo: Webber Symphony/Axios

Here is an overview of the patio space. Photo: Webber Symphony/Axios

Patio Amelies NoDa

Photo: Webber Symphony/Axios

Patio Amelies NoDa

Photo: Webber Symphony/Axios

Editor’s note: This story was originally published in November 2021 and updated in April 2022.

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