Eiffel tower

Announcement of the first holoportation device ever installed in France, a few steps from the Eiffel Tower

Proto, the original holographic device, and Groupe Hervé revealed a partnership in a 19th century mansion in Paris, and the leaders have already “beamed” for intercontinental meetings

/EIN News/ — Paris, France, June 09, 2022 (GLOBE NEWSWIRE) — Proto inc.formerly Portl, and Herve Group announced their partnership which places the original holoportation company in The Ten House, a 19th century private mansion at the foot of the Eiffel Tower which is being transformed into a new kind of luxury space to become “the Parisian address for all insiders”. The first hologram device ever installed in France arrived at Maison Le Dix in January 2022 and executives have teleported into the unit from Los Angeles for hologram testing since April.

Proto is the inventor of the technology that makes holoportation real and has been recognized as the leader in the field by the the wall street journal, Bloomberg and The echoes. The Los Angeles-based company has been used by Fortune 500 companies, Hollywood studios, professional sports leagues, the Grand Slam tennis tour, Sean “Diddy” Combs, Usain Bolt, Ellen DeGeneres, Howie Mandel and other celebrities across Europe, UK, USA and Asia. Already in 2022, Proto won 3 honors at THESEthe first prize for “Connecting People” at the SXSW Innovation Awards, and was nominated for fast businessfrom the list of the most innovative companies. Proto also made her fashion debut at New York Fashion Week (which was celebrated by WWD and The world) and with Iris Apfel presenting her line for H&M. More recently, Proto and Christie’s have teamed up to send Edgar Degas‘Plittle dancer on tour ahead of its record sale of over $40 million in May. The first use of an autonomous holoportation device in France dates back to July 2021 when amfAR used Proto at its annual gala in Cannes.

La Maison Le Dix, at 10 avenue de la Bourdonnais in Paris, intends to become the Parisian address for all insiders. Elegant 19th century mansion, at the foot of the most visited monument in the world – the Eiffel Tower – the property is designed as a new generation site, an intelligent building where a unique experience rich in sensations will be lived by its esteemed guests.

La Maison Le Dix, the first global project aimed at completely renovating a historic heritage site, the Hervé Group, with its subsidiary Hervé Thermaldemonstrates its expertise in installation, maintenance and energy management for their BtoB customers.

Endowed with a friendly and intimate atmosphere, conducive to the rediscovery of the five senses, La Maison Le Dix will be inaugurated by the end of the year, and will offer different formats, in complete privacy: tailor-made events (concert, product presentation, birthday, etc.), internal company seminars/colloquiums, training in collaborative management, one of Groupe Hervé’s know-how, or quite simply for a personality and their loved ones in complete privacy.

Maison Le Dix will thus enter a new era of innovation. It will operate a Building Operating System (BOS) as well as a digital model to control and reduce energy consumption, it will use the Proto hologram, it has a space with a holistic approach to well-being with a unique experience centered around water, a table hosted by one of the most famous French Chefs, and conference spaces equipped with the best touch screens in the world… all while enjoying a breathtaking view of the Eiffel Tower.

The relaxed elegance of the building, a solid historical heritage, and the modern alliance of a building projected into the future, conducive to living unusual experiences thanks to digital technologies.

True imprint of the past, representing the Franco-American friendship, sheltering many Americans passing through Paris for several decades, this new address of the 19th century successfully combines history and modernity. The souls of the past still resonate there… and fit perfectly into this new generation Mansion, where the alliance between the Californian start-up Proto and the Hervé Group demonstrates trust and shares common values. On the different floors, the experience becomes more and more intense, with a luxury wellness area, a private gastronomy table, 9 rooms with refined decoration; a moment enhanced by the richness of the building’s environment, with a breathtaking view of the Eiffel Tower.

Eager to create an emotional experience for their guests, the founders of La Maison Le Dix want to rekindle the five senses through an illuminating journey.

The goal is to feel at home, while being abroad, to guarantee the comfort of the guests for their total well-being, and then to close the doors of the building with a different vision of the world around us. Maison Le Dix is ​​more than just a place combining its history with new technology; it enables a transformational experience.

At the head of this extraordinary project, Mrs. Karien Hervé, Vice-president of the Hervé Groupmember of the executive board in charge of digital transformation, underlines:

By creating “La Maison Le Dix” and by implementing Proto technology in France, we wanted to establish a real link between individuals, give a human dimension to technology, reconcile the digital and the human by transmitting emotions through this hologram. This has nothing to do with the multiple videoconferences we have experienced in recent months. Today it is about creating encounters, synergies between people when physical proximity is not possible at a given time.

“Our hybrid place, intended for secret insiders in search of exchanges, aims to sublimate the human through technology, to tell stories, all within a property imprinted with a rich history, where women and Franco-American relations have had and will continue to have full meaning. importance.”

David Nussbaum, Founder and CEO of Proto Inc.States:

“When we met Karien Hervé and heard about the plans for this incredible hybrid space blending history, innovation and style, and above all, dedicated to fostering the highest quality of human connection – we knew we had found a partner to the launch of Proto in France,” said David Nussbaum, CEO and inventor of Proto. “Now when I have a meeting in Paris, I can shine there in an instant.”

© Jade Hervé

Proto’s customers include IWC, which passed on its CEO Christoph Grainger from Schaffhausen to Shanghai and sent the F1 superstar Lewis Hamilton on tour with Proto, DHL, AT&T, T-Mobile, amfAR, Kia, HBO, Netflix, VinFast, Chase Bank and Diageo.

*Building Operating System: operating system for smart buildings / software platforms to streamline data management across a building but also to ensure the operation of its applications and/or equipment.

About “La Maison Le Dix”
A new hybrid place that will open next fall, “La Maison Le Dix” is an elegant private mansion at the foot of the Eiffel Tower. The building is designed as a new generation smart location, where a unique experience rich in meaning will be offered to its guests. Created by the “Hervé Group”, which specializes in installation, maintenance and energy management for its BtoB customers, it represents the very first global project of the Hervé Group for the complete renovation and management of a site. A smart building, “La Maison Le Dix” will offer many services, a teleportable cabin in holographic format, a signature wellness area with Japanese accents, a gastronomic table designed by one of the most famous charismatic French chefs, conference, a breathtaking view of the Eiffel Tower, for private and professional events, in complete privacy.

About Proto Inc.
Proto is the original inventor and creator of the hardware and software that makes holoportation a reality. With active units around the world broadcasting people, objects and digital assets everywhere, Proto has become a communication solution in business, education, telehealth, retail, marketing, sports, arts and more. Proto recently won the top award at SXSW for “Connecting People”, was a 3X winner at CES 2022, and was nominated for fast businessfrom the list of the most innovative companies. Proto is based in Los Angeles and has showrooms and distributors in New York, San Francisco, Las Vegas, Columbus, Ohio, Toronto, London, Taipei and Seoul. More info on Protohologram.com


Owen Phillips | Owen@Protohologram.com

Perrine Hauët | perrine@groupexpression.fr
+33 (0)6 86 72 94 35


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