Samsung’s most iconic lifestyle TV opens virtual doors to world-famous museum
Samsung Electronics today announced a new partnership with the iconic Louvre Museum. Through this partnership, Samsung will continue to develop the Art Store on its lifestyle television, The Frame, through an exclusive art partnership with the Louvre in Paris, France.
With new works of art from the Louvre joining the collection, The Frame now offers a catalog of over 1,500 works of art from 42 different countries that consumers can enjoy in 4K image quality in museums and galleries around the world. world, including the Prado Museum in Madrid, the Albertina Museum in Vienna, the Tate Modern in London, the Van Gogh Museum in Amsterdam, the Hermitage State Museum in Saint Petersburg and LUMAS.
“Since we launched our lifestyle TV portfolio in 2017, we have focused on developing the Art Store platform with prestigious partners. We want to offer much more than a television, to invite art into the homes of The Frame owners everywhere. This catalog lists the works of hundreds of artists, spanning various time periods, from ancient civilizations to modern art,” explained Wonjin Lee, President and Head of Service Biz Team at Samsung Electronics. “This year, we are proud to partner with one of the most famous museums in the world, the Louvre, to enrich this collection and introduce French heritage to the world.
Admire the treasures of the Louvre from home
By entering into a partnership with the Louvre,1 Samsung is offering all The Frame owners a chance to explore the world’s most visited museum through forty works of art and photography. This selection includes must-see masterpieces such as the mona-lisa and The wedding at Cana, as well as photos of the majestic galleries of the Louvre, its architecture and its museum park (Pyramide du Louvre, Jardin des Tuileries, etc.). A brief description of each work gives users insight into their journey and history.
Samsung and the Louvre also plan to unveil other exclusive content for The Frame users later this year.
“The Louvre is a place of discovery, full of emotion, a spectacular setting for artistic masterpieces. Admiring works from its collection every day, at home, as well as views of the building, galleries and gardens, is a wonderful way to see and understand the extraordinary beauty of this museum,” said Yann Le Touher. , Head of Development, Brand Licensing and Commercial Partnerships at the Louvre.
Ultra-thin design and exceptional image quality
The frame boasts a unique and customizable design that sets it apart from the rest. Designed to be a television when on and art when off, The Frame is an innovative digital canvas that reflects an individual’s personal style. The 2021 version of the lifestyle TV offers new personalized options to complement every space and every style, with two frame designs: modern (available in white, teak and brown) and beveled (available in white and brick red).2
To complete the appeal of the artwork, The Frame can be hung on the wall on an ultra-thin stand and connected to a One Connect box via a single translucent3 cable that integrates all TV connectors, including the power source. Users can also mount The Frame anywhere in the room on a studio stand.4
Along with its gallery-ready design, The Frame delivers a vibrant 4K image5 QLED picture quality powered by Quantum Dot technology that enables 100% color volume, immersing viewers in a world of rich, lifelike color.
For more information on Samsung’s lifestyle TV products, visit www.samsung.com.
About the Louvre Museum
Former royal palace, the Louvre embraces the history of France for eight centuries. Open to the public since 1793, the collections of the Louvre are among the most beautiful in the world, covering several thousand years and spread over a vast territory stretching from America to the borders of Asia. Divided into eight departments, the collections feature works admired around the world, including the mona-lisathe Winged Victory of Samothraceand the Venus of Milo.
After the French Revolution, the Louvre was created as a place where artists could admire the great masters and seek inspiration. Even today, the Louvre remains a place of inspiration for the greatest contemporary creators, architects, painters, sculptors, dancers and musicians.
More information on www.louvre.fr.
1 Until June 30, 2023
2 For 55 and 65 inch models
3 Supplied with a 5 meter cable; 15 meter cable available separately. Available for 43, 50, 55, 65 and 75 inch models.
4 Sold separately.
5 The 32-inch model is in QLED Full HD.
