Eiffel tower

Gen Z don’t know where the Eiffel Tower is in France, poll finds

Young adults in the UK need to learn about their geography after research found that more than half of Gen-Z were unaware the Eiffel Tower was in France.

Only 43% of this age group could correctly highlight Germany on a map.


Young people don’t know where the Eiffel Tower is in France, according to a surveyCredit: AP

This percentage fell to 37% with Greece, 35% for Switzerland – and 40% for Spain and France.

The survey of 2,000 UK adults found that 49% don’t think their knowledge of geography is very good.

But that figure has risen to seven in 10 respondents aged 18 to 24 – who struggled to identify countries on a map and name where some of Europe’s most popular tourist attractions are.

Although it is one of the most popular tourist attractions in the world, with more than seven million visitors a year, 15% of respondents did not know that the Eiffel Tower was in France.

And more than half (52%) of 18-24 year olds were wrong.

The wrong map of Europe


The wrong map of Europe1 credit
Landmarks have been placed in the wrong place


Landmarks have been placed in the wrong place1 credit

The research was carried out by private Covid testing company Medicspot, whose spokesperson said: ‘As restrictions ease, more and more people want to collect their passports and leave the UK for adventures abroad.

“Tourist attractions like the Colosseum in Rome and Sagrada La Familia in Barcelona are popular with people of all ages, but some of the population could use a tourist guide or book about Europe.”

Medicspot has now created an ‘Incorrect Map of Europe’ puzzle – with readers encouraged to see if they can spot all 10 errors.

The study also found that the average British adult has visited six different countries in Europe outside the UK, with 41% wanting to visit the continent this year.

However, more than a quarter (27%) could not locate Germany on a map, while 26% mislocated France.

And nearly a third (30%) could not name Switzerland – 24% being wrong about Spain.

Only a quarter (23%) correctly identified Portugal on a map, while a fifth (19%) correctly located Italy.

When it comes to famous landmarks and tourist hotspots, many need a little overhaul with over a quarter (27%) believing that La Sagrada Familia, Gaudi’s unfinished masterpiece in Barcelona, is in Italy or France.

Only 62% know it’s in Spain.

Two-thirds correctly said the Parthenon was in Greece, but 18-24 year olds were more likely to think it was in Italy, Portugal or Spain.

And 40% of people polled via OnePoll didn’t know that the mountain range that straddles France and Spain is the Pyrenees.

As a result, half (49%) admitted they would regularly get lost if there were no maps on their phone, but that figure rises to 81% of 18-24 year olds.

A Medicspot spokesperson added: “Thanks to the rollout of the vaccine, more and more of Europe is opening up to tourists from the UK.

“After being limited by what we can do for so long, this is a great opportunity to visit some of the most beautiful places and attractions the continent has to offer.”

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