Los Angeles-based studio PlayLab Inc created an expanded playground with a winding yellow toy racetrack at the Louvre Museum for Louis Vuitton’s Spring/Summer 2023 menswear show during Paris Fashion Week.
Located in the Carré du Louvre, one of the main courtyards of the former Parisian palace, the show took place on June 23 and featured a collection entirely designed by the Vuitton studio team after the death of Virgil Abloh and his last home collection earlier in 2022.
PlayLab Inc built an oversized bright yellow toy race track with winding lanes that looped 360 degrees past the walls of the museum.
“A giant race track of children’s toys becomes a yellow brick road for the imagination: an evolving path for the mind where childish fantasies come to life,” said Louis Vuitton.
“It’s a transition from the naive to the refined that is reflected in a collection that elevates the symbols of childhood through the Maison’s craftsmanship.”
Giant red balloons, adorned with Louis Vuitton’s LV logo, were placed in the courtyard above its cobblestone floor, further exaggerating the show’s childish theme.
Hues of green covered the steps from the cobbled floors to the track of the “yellow brick road”, in which guests sat in a single row that stretched along the walls of the racecourse.
Before the models entered, a marching band procession from The Marching 100 began the show, followed closely by a group of Louis Vuitton flag dancers.
Suits adorned with leather paper planes, bags shaped like toy cars and oversized backpack sound systems introduced the concept of childhood play to the ready-to-wear collection.
Abloh’s signature codes crafted during his time at Louis Vuitton were still evident throughout the show.
Costumes with leather paper planes, bags shaped like toy cars and origami-style paper hats brought the concept of childhood play into the ready-to-wear collection.
Fabrics printed with tile patterns and leather garments decorated with ornate French molding reliefs are tied to Abloh’s architectural ties and 18th-century interiors of the show’s setting.
“The delicate floral paintings found in the ceilings of the same residence echo the cornices that define the lavish interiors of Parisian architecture,” the brand said.
“A manifestation of our childhood dreams – fairy tales, majesty, fantasy – these moldings adorn molded leather garments and bags, and feature in delicate lace garments.”
At this year’s Milan Design Week, Off-White, Alessi, Cassina and Abloh’s own luxury brand, launched the products the designer had been working on before his death.
For Louis Vuitton’s Cruise 2023 womenswear collection, Nicholas Ghesquiere – the brand’s creative director of womenswear – used Louis Kahn’s Salk Institute as the setting for his space collection.
Photography courtesy of Louis Vuitton.
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