A renowned cultural expert said that wine influenced the Eastern world along with European culture, including religion, art, lifestyle and aesthetics. Similarly, Meijian’s debut in Paris not only offers European consumers a taste of oriental plum wine, but also helps more foreigners to know China centuries-old culture of five thousand years.
Throughout history, alcohol has always been the common language of different nationalities. People from different backgrounds taste alcohol from different regions and learn about each other’s customs and cultures. Perhaps, through this Eastern and Western cultural exchange event, Meijian had a chance to rejuvenate the thousand-year-old Eastern cultural tradition and introduce it to the world with modesty and grace.
Charm of oriental flavor in the world market
Compared to some strong spirits, green plum wine is reserved, elegant and relaxed. Such charm is easily accepted by foreign markets.
In the WORLD SELECTION 2022, the jury of the competition praised the fact that Meijian is very expressive and open, and that it gives off powerful aromas of ripe plum accompanied by notes of honey, almond and wood. On the taste side, caramel and grain are also easily identifiable. This is because the base liquor of Meijian is the typical oriental sorghum liquor.
It is obvious that Meijian’s taste is very close to the international mainstream taste criteria. In terms of food culture, French cuisine values the artistic pairing of food and wine. Meijian has an elegant and refreshing sweet and sour taste, so it not only goes well with Chinese cuisine, but also goes well with local overseas food cultures.
In Malaysia, Meijian on ice is a perfect choice for local spicy seafood, and it can ease the spiciness in the mouth. And in Germany, the mixed drinking of Meijian is more popular, which both enriches the taste of plum wine and brings more drinking pleasure. Besides traditional spirits and beer, Meijian becomes the third choice of consumers.
Nowadays, drunkenness and self-enjoyment have become the attitude and drinking style of new generations around the world, which provides a chance to revive the Oriental taste and lifestyle represented by Meijian.
Millennial elegance in a bottle of green plum wine
Drinking a glass of wine was once considered an elegant lifestyle in the Eastern world. The cultural implications of Meijian’s products and the charm of Eastern culture it delivered also began to influence Western mainstream culture.
In the long history of China, the history of green plum wine dates back to the Wei and Jin Dynasties. It is found in calligraphy, traditional Chinese painting and literature. A cup of green plum wine has been passing through the cultural life of the Chinese people for thousands of years.
Meijian is the quintessence of Chinese green plum wine. The character “Mei” comes from the calligraphy of Lu Jianzhi in the Tang Dynasty, while the character “Jian” comes from Zhao Mengfu in the Yuan Dynasty. Although the two characters are from different dynasties and schools of calligraphy, it creates a unique romance when combined.
In 2021, Meijian restored by modern means a painting of the most famous “The Night Revels of Han Xizai”, and the video replica “Tang Palace Night Banquet” went viral on Chinese social platforms and was hailed as a “Moving party” by Chinese netizens.
Recently, Meijian has combined the ancient crafts of tea making and liquor making and launched an ingenious series of tea and plum wine products. In addition, inspired by the legendary Chinese painting “Auspicious Cranes”, the bottle body has adopted a special visual design.
Consumer goods are in fact a mirror reflecting the social psychology and the evolution of the times. As of now, Meijian has been recognized in nearly 20 international mainstream markets such as France, Canada, United States and Austria, reflecting the charm of product quality and traditional Chinese culture. Meijian’s exit strategy is a fine try.
Meijian’s popularity at the Louvre shows the charm of China green plum wine for its world-class quality. More importantly, he states that Chinese brands can take advantage of their 5,000-year-old cultural matrix, and their cultural texture and cultural spirit can absolutely touch a beauty chord around the world.
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THE SOURCE CHONGQING JIANGJI DISTILLERY CO., LTD.