The louvre

Pixlr Genesis users are building the ‘Louvre of the Metaverse’ with NFTs

The non-fungible token (NFT) The boom of 2021 swept digital artists like Beeple, Pplpleasr and FEWOCiOUS from obscurity to stardom, and saw the mainstream art world struggle with how to present NFT artwork to its audience. .

Now, photo editing and design software maker Pixlr is bringing its vast expertise and 500 million strong global community, with plans to create a decentralized NFT art museum named Pixlr Genesis. The ambitious goal is to rival the Louvre, MOMA and the National Gallery, but in the virtual world known as the Metaverse.

A museum for the metaverse

The metaverse is touted by everyone from Facebook CEO Mark Zuckerberg to Chinese tech giant Tencent as the next evolution of the internet: a vast digital arena in which users interact through digital avatars, teeming with opportunities to build, collaborate and socialize.

“Pixlr Genesis aims to become the largest decentralized art museum in the metaverse, to effortlessly connect artists and art connoisseurs around the world,” said Warren Leow, CEO of design ecosystem group Inmagine. . Decrypt.

Pixlr has a lot of experience using advanced technologies such as NFTs, cryptographically unique tokens that prove ownership of content such as digital artwork. The freemium photo editing and design software was launched in 2008 and was acquired by popular photo agency 123RF, becoming one of the first platforms to use the transformative power of AI and technology. machine learning in photo imaging.

“Pixlr Genesis aims to become the largest decentralized art museum in the metaverse.”

—Warren Leow

Inmagine, which acquired 123RF and Pixlr in 2017, sees the Pixlr Genesis platform as an extension of its mission to empower creators by allowing them to showcase their works to a wider audience, he explained.

It’s a move that captures the zeitgeist among NFT artists, many of whom have turned their backs on conventional art galleries.

“What can a commercial gallery do for me?” Painter turned NFT artist Trevor Jones asked during an interview with The Guardian recently. He went on to describe the exorbitant commissions and late payments common in the legacy art world.

Additionally, as physical art sales plummet, the first half of 2021 saw total NFT sales hit $2.5 billion, while trading volume surged to $10.7 billion in 2021. third quarter, as NFT-based games and art markets flourished.

Meanwhile, pushed online by the pandemic, gallery owners and art dealers have struggled to make their viewing rooms lucrative and interesting enough for tech-savvy Gen Z audiences.

Community Curation and Reporting

To empower its vast community of digital creatives, the new Pixlr Genesis platform is offering users 10,000 premium passes to Pixlr Genesis.

“Each Pixlr Genesis NFT Pass is also a unique, limited-edition AI-generated artwork using our proprietary algorithm,” Leow explained. And each allows its owner to exhibit any NFT-based art they choose in a virtual museum that they believe will become an increasingly valuable resource.

“Given it’s limited to just 10,000, the art will become more valuable over time through community curation and flagging of what should be displayed,” he said.

There are also NFT-related tools – for setting terms around fees and royalty payments for example – as well as very important networking opportunities.

Pixlr Genesis will feature NFT art from around the world. Image: Pixlr

Additionally, pass holders get access to premium NFT art drops; Pixlr Mint to easily produce NFTs on different blockchains; FAIR, a low-cost auction site to sell and monetize content and, every six months, the chance to participate in Pixlr Masterpiece, “a social experience that creates new works of art from the 10,000 pieces on display in the gallery,” Leow said.

The first 2,000 Pixlr Genesis NFT Passes are released on December 1, priced at 0.3 ETH each. The price is expected to increase as each of the following four collections is released.

The Future of NFTs in the Metaverse

Although he currently uses the Ethereum blockchain exclusively, Pixlr plans to expand to other chains, including Solana and Binance Smart Chain in the future, Leow said, because NFTs are here to stay.

In fact, the mainstream art world “embraces them with gay abandon,” according to the art historian and author of The Last LeonardoBen Lewis.

“If you’re doing digital art, now that you can attach an NFT to it, it establishes what the original is beyond doubt, so it’s much easier to verify”, and that applies to everything which can be replicated, said Lewis, who created and auctioned his own Salvator Mundi NFT holding a handful of dollar bills.

For its creators, technology offers a revolutionary way to sell art and a snub to cultural guardians of old, while the metaverse promises rich virtual worlds to experiment and collaborate. And now, with the entry of established brands such as Pixlr, NFT art collectors can rest assured that their digital treasure is in experienced hands.

Article sponsored by Pixlr

This sponsored post was created by Decrypt Studio. Learn more about the partnership with Decrypt Studio.

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