Ora Partners with Melrose Media on Upcoming Music Series “Iconic People in Iconic Places”
Global superstar Rita Ora and Melrose Media are thrilled to announce an exclusive evening of live music, dance and iconic fashion – all against the cinematic backdrop of the Eiffel Tower. In the first of a new musical series, “Iconic People in Iconic Places,” Rita Ora Live From The Eiffel Tower will take place on Thursday, September 30 in conjunction with Paris Fashion Week. Tickets will be available from August 27 via Ticketmaster and will be broadcast on the new Eluvio LIVE blockchain platform, sponsored by Mude Drinks and Lancôme.
Performed in front of a live audience, Rita Ora Live From The Eiffel Tower marks the internationally acclaimed singer-songwriter’s return to live music and will follow Ora performing from the top of the tower, showcasing the venue in a way that has never been done before. As the latest crescendo of Paris Fashion Week, the show will also feature custom looks designed exclusively for Ora, top fashion brands Fendi, Miu Miu, Lanvin and Alexandre Vauthier. Rita’s makeup will be created in partnership with the luxury French beauty brand: Lancôme. Fusing the iconic codes of iconic Parisian beauty with Ora’s colorful and creative aesthetic, each makeup will embody the spirit and energy of this unique event.
“This is going to be a memorable performance and a real pinch moment for me,” Ora said. “Performing in such a legendary venue is an honor, and wearing custom looks from Fendi, Miu Miu, Lanvin and Alexandre Vauthier is simply a dream. I can’t wait to bring the energy of Paris to all my fans around the world. world, it will truly be an unforgettable evening.
A kaleidoscope of past, present and future, Rita Ora Live From The Eiffel Tower will feature worldwide hits “Anywhere”, “Lonely Together” and “Let You Love Me”, alongside tracks from her recent EP snap. This performance adds yet another world stage to Rita’s name, performances at the Brits and Oscars at Glastonbury and the White House. Rita Ora Live From The Eiffel Tower will air worldwide from the outdoor venue on September 30, creating a unique event for fans.
The concert will be broadcast with the best technology available today in 4K HDR, available on all platforms, including Apple TV and Roku. A longer movie release featuring BTS for TV and platforms in 4K HDR Dolby Vision, sound mixed in Dolby Atmos will also be available in Q4.
This celebration of music and fashion will be hosted by Melrose Media, produced by Paramax Films and Swisskiss in association with 24/7 and directed by Beki Mari. Advertising creation and communication for the show will be handled by Interruption. Additionally, The Naked Collective, creator of Mude Drinks is the main sponsor of the event. Mude felt a strong alignment with Rita Ora, her colorful superstar personality and natural talent is a perfect match for a brand known for her colorful energy and natural goodness.
Ten percent of all proceeds from Ora’s performance will go to Soccer Aid for UNICEF. Ora has been involved with the UK Committee for UNICEF (UNICEF UK) since 2013, specializing in working with refugee children and has supported Soccer Aid for UNICEF for the past two years. In 2019, she was appointed as an official UNICEF UK ambassador.