Electrical engineer Fernand Jacopozzi, famous for creating a “fake Paris” made entirely of light to distract from enemy bombing in World War I, was looking for big plans to light up Paris. He decides to concentrate on the Eiffel Tower and, faced with the high cost of such lighting, he manages to have it financed by Citroën, which agrees to pay him in exchange for the transformation of the tower into, essentially, a large billboard. . This enabled an extensive publicity campaign for the company, which later became the tower’s first major illumination in 1925 and was repeated annually until 1935.
1935: A tower at the top of communication
Thanks to its transmitter, one of the most powerful in the world, the tower began broadcasting animated images in 1935. In 1940, when the German army received the order to dismantle the Eiffel Tower to use its materials for other purposes, Kurt Hinzmann, in charge of propaganda in Paris, defended it, advocating the use of the tower as a means of communication. Paris, defended the tower and recommended upgrading its antenna system to broadcast German programs to wounded soldiers stranded in France. Now equipped with a state-of-the-art model that can reach the entire Ile de France, all equipment remained as it was at the time of release. The ORTF (French Radio and Television Office) took over the equipment and opened studios at the top of the Eiffel Tower in the early 1950s.